Did Cyber Monday 2018 Shatter Online U.S. Consumer Spending Records As Predicted?

Little Rock, Arkansas – Consumer spending experts predicted Cyber Monday 2018 would become the biggest online shopping day in U.S. history, and for once, the experts were correct.

Americans Spend $7.9 Billion Online During Cyber Monday 2018

Cyber Monday is the Monday following the Thanksgiving holiday weekend and has quickly become one of the biggest online shopping days of the year for U.S. consumers. Cyber Monday 2018 became the biggest single online shopping day in U.S. history with an estimated $7.9 billion in revenue, according to Adobe Analytics. That’s up 19.7% year-over-year (YoY). In comparison, Thanksgiving Day and Black Friday brought in $3.7 billion (28% growth YoY) and $6.2 billion (23.6% growth YoY) in revenue, respectively.


U.S. consumers love a good deal and many were out there to be had. Some of the most popular items for consumers this year were  smartphones, FurReal Pets, Beats headphones, LG TVs, Amazon Echo devices and ROKU streaming devices.  Those lucky enough to snag a ROKU streaming device can watch Transportation Nation Network’s ROKU channel for free after simply installing it.

Watch Transportation Nation Network Original Series Trucking Shows And Videos On ROKU

We know, it’s a shameless plug for our ROKU channel, but it’s true. How many other trucking media outlets offer truckers great trucking shows and videos streamed to any device including smart TVs? Only one! By the way, big news is coming about how you can snag a FREE ROKU device and a TV exclusively from Transportation Nation Network so stay tuned.

Other Interesting Trends: Sales Completed From Smartphones, Buy Online, Picking Up In-Store See Huge Increases

Sales coming from smartphones hit an all-time high at $2 billion. Mobile overall represented 51.4% of site visits (43.6% smartphones, 7.8% tablets) and 34% of revenue (26.3% smartphones, 7.7% tablets), making it the first Cyber Monday where more than half of visits came from mobile.

Though consumers are opting to make more purchases online, they are choosing to pick it up in store more often. This is known as “Buy Online, Pick Up In-Store or BOPIS.” In fact, BOPIS increased a whopping 50% from 2o17 also making it a new U.S. record.

Source: Adobe Analytics


Adobe leverages Adobe Sensei, Adobe’s artificial intelligence and machine learning technology, to identify retail insights from trillions of data points that flow through Adobe Analytics and Magento Commerce Cloud, part of Adobe Experience Cloud. Adobe Analytics analyzes one trillion visits to U.S. retail sites, 55 million SKUs and 80 of the largest 100 U.S. web retailers* – more than any other technology company.

Only Adobe’s analysis spans large, medium and small retailers across over 50 merchandise categories, powered by Magento Commerce Cloud, to provide the industry’s most accurate view of online shopping in the U.S. Companion research is based on a survey of more than 1,000 U.S. consumers in October 2018.


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