Kenworth Owners To Compete For New Award At PKY Truck Beauty Championship

Kirkland, Washington –  Kenworth announced on Wednesday that the company has reached an agreement to become the exclusive truck OEM sponsor for the 28th PKY Truck Beauty Championship March 28-30 at the Mid-America Trucking Show (MATS) in Louisville, Ky. The beauty contest is named in memory of Paul K. Young, who founded MATS in 1972.

“Kenworth has been a part of the Mid-America Trucking Show from the very beginning. As the manufacturer of the industry’s most iconic trucks on the highway, it only makes sense for Kenworth’s involvement in the beauty contest at MATS that showcases the very best custom trucks in North America,” said Kurt Swihart, Kenworth marketing director.

“For anyone interested in trucks, this PKY Truck Beauty Championship is spectacular. The competition showcases trucks of the past and present in so many categories, from working trucks to purely show trucks. It’s a must-see and a true highlight,” Swihart said.


A new category and award is being entered into the competition this year to recognize the most outstanding Kenworths. The “Top Three Kenworths in the Show” awards will recognize the top three Kenworth trucks in the PKY Truck Beauty Championship.

The “Top Three Kenworth” owners in the show will receive a trophy, and a prize provided by Kenworth and PACCAR Parts. Kenworth will also present the “Top Three Kenworth” owners with an all-expenses paid trip for two people to Ohio for a personal, red-carpet tour of the Kenworth Chillicothe plant, where Kenworth employees produce the World’s Best Trucks®.

“We’re excited about the special category that will recognize Kenworth owners and their special vehicles,” Kenworth owners always come out strong to MATS and showcase their trucks, especially the legacy W900 with its long, distinguished history. We hope to see several of our newest model, the Kenworth W990, as well,” said Swihart.

The presentation of the “Top Three Kenworths” winners will be a part of the PKY Truck Beauty Championship awards ceremony, which is scheduled for Saturday, March 30, at 10 a.m. in South Wing Conference Room B101.

For more information on the PKY Beauty Truck Championship, visit the 2019 Mid-America Trucking Show website (

If you enjoyed this article, please help us grow by sharing it. Thank you!


Pin It on Pinterest

Share This