Popular Soda Brand Featuring Trucker As “Unsung Hero” of Pandemic
Shevlin, MN – A Minnesota trucker and infant daughter will soon appear on the label of a popular soda brand as a part of the company’s “Unsung Heroes” campaign.
Jake Shellum and his daughter Chevelle were chosen to appear on 50,000 bottles of Jones Soda in an upcoming campaign which honors workers who have gone above and beyond without recognition during the ongoing pandemic.
“In the beginning of the pandemic, drivers were having difficulties finding places to park and rest, as well as finding places open to eat,” Jones Soda said in a statement. “A lot of states closed restaurants, dine-in truck stops and truck stop showers.”
“The transportation industry also faced challenges including supply chain disruptions causing drivers to work longer hours,” the statement continued. “Drivers are struggling to protect their health while out on the road, but thousands of drivers like Shellum continued working in order to keep up with demand and provide for their families.”
“It’s an honor,” Shellum said in response to the honor. “I feel like I’m carrying a lot on my shoulders representing all truck drivers.”
According to PostBulletin.com, Shellum’s wife, Leah, submitted the photo of her husband and daughter for the campaign but didn’t think “anything would ever come of it.”
In fact, Leah told the Post Bulletin she forgot all about it until she received an email from Jones Soda saying the company had selected her photo to use.
The bottles featuring Shellum are expected to hit stores this month.
The photo on the label — which was taken by Leah — shows Shellum and Chevelle walking towards a white and orange Peterbilt.
The bottle’s label reads:
This bottle series highlights a handful of people who went above and beyond in 2020.
Presenting: Jake Shellum, father of 8 and a flatbed truck driver who delivers lumber, steel, brick, OHV’s, tractors and more all over the country.
He is continually making sacrifices to provide for his family while helping to deliver goods across the United States.
At the time the photo was taken, Shellum drove for Bemidji, MN-based C.D. Haugen Trucking.
Shellum said he was with C.D. for about eight years and delivered mainly in the lower 48 states.
He recently began driving for another Minnesota trucking company — Pine Products — where he hauls wood shavings and mulch throughout the Midwest.
Shellum said driving for Pine Products gives him the opportunity to be home more often with Leah, Chevelle, and their seven other children, who range in ages between six months and 13 years.
You can find a list of locations that sell Jones Soda HERE.
Photo courtesy Leah Shellum
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