President Trump and Many Truckers Ditch Goodyear as “Diversity” Controversy Intensifies
Washington D.C. – President Donald Trump is joining with many truckers who say they are switching from Goodyear tires after details of the company’s new diversity policy leaked this week.
According to a leaked image from an unidentified employee claiming to work at Goodyear’s Topeka, KS location, the policy allows employees to wear clothing supportive of Black Lives Matter (BLM) as well as “lesbian, gay, and bi-sexual pride.”
However, the company takes a “zero-tolerance” policy toward expressions of support for Blue Lives Matter, All Lives Matter, Make America Great Again (MAGA), and political affiliated slogans or material.
After hearing the news on Wednesday, President Trump took to Twitter urging, “Don’t buy GOODYEAR TIRES.”
Goodyear quickly moved to try to quell the firestorm of criticism.
“Yesterday, Goodyear became the focus of a conversation that created some misconceptions about our policies and our company,” a statement from the Akron, OH-based tire giant said. “Goodyear has always wholeheartedly supported both equality and law enforcement and will continue to do so.”
Throughout the day on Wednesday, truckers weighed in on the issue on Transportation Nation Network’s (TNN) social media pages and member’s only sections.
“I’m never buying Goodyear ever again,” Donald A. Graf said.
Wendy Easton wrote, “Just canceled my Goodyear winter tires this am. I like Falken anyway!”
“No more Goodyear tires or service from me. Cooper tires only from now on USA made and a HELL of a lot better tire,” Curtis Kitteringham commented.
President Trump could also soon be ditching Goodyear tires which equip the presidential limousine and motorcade vehicles.
— Russ Mitchell (@RussWKYC) August 19, 2020
At a White House press conference on Wednesday afternoon, the President was asked about switching from Goodyear products.
“Yeah, I would do that,” he responded. “I would swap them out based on what I heard. Look, you are going to have a lot of people not wanting to buy that product anymore and they’ll buy from a competitor made in the USA too.”
He further explained his stance this way: “When they say that you can’t have Blue Lives Matter, you can’t wear a MAGA hat, but you can have other things that are Marxist in nature, there’s something wrong with the top of Goodyear.”
President Trump asserted his political opponents often call for boycotts of businesses deemed to be supportive of offensive causes or organizations.
“What the radical left does is they make it impossible for people to do business if they’re Republican or conservative. They put out all sorts of effort… don’t shop there… vicious things… not-so-different than what you saw on the streets of Portland two nights ago.”
Additionally, many police vehicles ride on Goodyear tires, but some police chiefs are already expressing they too want to make a switch.
Some Truckers Say They Are More Likely to Buy Goodyear Tires
While many truckers say they will never purchase Goodyear tires again, others say the diversity policy will make them more likely to purchase Goodyear products in the future.
“I will only buy from companies that have DIVERSITY in their work environment. I support Goodyear,” Laylon K. Day told TNN.
Matthew Randall explained why he is supporting Goodyear also.
“One thing you have to understand is ‘blue lives’ isn’t a thing and doesn’t exist. Being a police officer is a chosen profession and is not a protected class,” he commented.
It remains to be seen how these developments will impact Goodyear’s sales.
However, Goodyear stock (GT) dropped 3.1 percent in afternoon trading following the President’s call for a boycott.
Conversely, shares of competitor Cooper Tire & Rubber Co. rose 1.2 percent and Bridgestone Corp. climbed 1.5 percent.