World Famous Semi-Truck To Be Discontinued

Portland, OR – Daimler Trucks North America (DTNA) announced this week it will discontinue production of the Western Star 5700XE.

In an email sent to Transportation Nation Network (TNN), the company stated it will cease production of the truck effective with the end of the 2021 calendar year.




 

DTNA did not cite reasons for discontinuing the model, but assured “Western Star will continue to serve [the previously unaddressed premium on-highway segment]” and its customers “well into the future.”

The 5700XE first came to market in 2015 and featured a 126-inch BBC with a set-back axle.

It was touted the company’s first “truly aerodynamic truck.”

However, the 5700XE is known around the world as Optimus Prime from Paramount Pictures’ “Transformers” global blockbuster franchise.




 

The 5700XE appeared in the final two films, “Age of Extinction” and “The Last Night.”

“We’re excited and grateful for the opportunity to work with Michael Bay, Paramount and Hasbro again on the next installment of ‘Transformers,’” Andy Johnson, brand manager for Western Star, stated before the premiere of the franchise’s final film. “We couldn’t have asked for a better opportunity to introduce the world to the all-new 5700XE.”

The company stated an official announcement and additional details regarding an “all-new, state-of-the-art successor product for the 5700XE will be shared in the near future.”

 


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